A colleague of mine recently pulled the 12-month stats for one of his bigger clients, who use our AI lead nurturing products. He is renegotiating their contract, so he thought it was worth a look.
He knew things were going well. He did not expect an extra £10 million in sales opportunities in a year. It is a good thing the contract was due for renegotiation.
These are one client’s results over 12 months. They show what happened for this business, not what every business should expect or any result you are guaranteed.
The set-up behind the numbers
The client runs two AI Helpers on its leads: a Lead Recovery Helper and a Speed to Lead Helper. The leads are a mix of old database contacts and fresher enquiries.
The Speed to Lead Helper responds to new leads quickly, while interest is still warm.
The Lead Recovery Helper reaches back out to older leads that had gone quiet.
Every SMS the AI sends is paired with an AI voicemail, so each lead is contacted in two ways.
Twelve months of results for one client
Over 12 months, the AI worked on 25,059 leads. For this client, that produced:
a 67% reply rate
a 25% callback rate
6,374 callbacks booked
£10 million in sales opportunities added to the client’s pipeline
Those booked callbacks are where the £10 million in pipeline comes from. It is pipeline value, which is a different thing from closed sales.
The result that mattered most to the client
The number that mattered most to the client was not any of those. Before the AI, they had 21 people on their sales team. Now they handle the same volume with 7, which comes to around £500,000 a year in wage savings.
The reason is where the human effort goes. The AI deals with the out-of-hours enquiries, the unqualified leads and the people who are not interested. The human team spends its time on the hottest 25% of prospects, the ones who actually booked a callback.
Why nurturing works this way
The mechanism is straightforward. A busy sales team struggles to contact every lead quickly, and older leads are the first to be left. An AI Helper can reply in seconds, at any hour, and keep following up on the same cadence every time. Pairing a text with a voicemail gives the lead a second chance to respond.
The people who reply and ask for a call then reach a person who can have a proper conversation. Your team stops sorting and starts selling.
What this means for your business
Your numbers will differ, so start with your own situation:
How long does a new enquiry wait for its first reply?
Do you have a database of older leads that nobody contacts?
When you are busy delivering, who follows up?
For this client, the arrangement was paid on results, with no upfront cost and no monthly fees. Terms differ by Helper, so a conversation is the best way to find out what would apply to you.
If you want to see where your own leads are going quiet, book a 30-minute coffee date and we will look at it together. You can also meet the AI Helpers.