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    AMPLIFYY / Journal / Decisions

    If you are deciding where AI belongs in your business, start with the business question. These articles cover practical choices, trade-offs and the context you need before changing how work gets done.

    Category: Decisions

    Your Chatbot may be talking to Google Ads
    Decisions
    Oct 13, 2026

    Your Chatbot may be talking to Google Ads

    Many people use a chatbot to answer questions, solve problems and get ideas faster. Few ask where the conversation goes once you typed into the chat.

    The EU AI Act in Plain English for UK Businesses
    Decisions
    Oct 6, 2026

    The EU AI Act in Plain English for UK Businesses

    If you run a UK business and use AI (or you're thinking about it), you've probably heard of the EU AI Act. You may also have assumed that, since Brexit, it's...

    Where to Start with AI in a Small Service Business
    Decisions
    Sep 2, 2026

    Where to Start with AI in a Small Service Business

    Three questions to pick your first AI step: Clarity for decisions, AI Helpers for follow-up, LeadWorks for new demand, or the AI Diagnostic if unsure.

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